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Raymond is a purchasing manager of a branded fashion
marketing company. The company is operating several
exclusive boutique shops in the city area. His main
responsibility is ordering fashion products for every
sales season. The orders must be placed
with the principal for a particular style or color of
merchandise at least three months in advance. The company cannot
afford to order wrong fashion styles and color as
it will be difficult for the boutique to sell and it needs a few months
to adjust the colors and styles of merchandises if the
styles and colors are wrong. Wrong
order will not only creates cash flow problem for his company but
will
also give always sales opportunities to the competitors.
In the past, Raymond will ask the sales people what they
think they will sell and how many they can sell in the next season. The sales
people
will base on their experiences and submit sales forecast
for next season. Although he know this is not an
effective way as the sales people always try to submit
higher sales figures than the actual demand, he has to
consolidate the figures and place orders for the next
season with some adjustment after discussing with the
sales people.
In order for Raymond to manage the supply
effectively, he requires an information management system
that will not only automate his company business
processes but will also provide him with multiple views
of customer sales data so he can effectively plan his
next order.
Raymond chooses ByteTree Exclusive Boutique Management System (EBMS)
after consulting with friends who are working in the
same industry. ByteTree EBMS
was developed for a branded boutique HERMES in 1989 and
also implemented by B&N, House of Classic and Lanvin
in Singapore.
The system
provides a set of comprehensive reports for these companies to meet both
local operation and the principal's requirements. The
latest version is used by Hong Kong duty free shop
King Power at Singapore Changi Airport terminals. The
system helps King Power analyze the demand by brands, groups,
categories, color, size, materials, gender and
nationality.
ByteTree EBMS Point of Sales module has the capability
to manage multiple POS terminals at one or more shop
locations. Each POS terminal can handle multi-currency
payment and combination of various payment modes. For
customer relationship management, ByteTree EBMS POS
program has a function to capture member ID for a sales
receipt. This feature helps the boutique to analyze sales by customers and
implement CRM effectively.
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